Cardiac Tech approached Pd-m with a challenging mission: transform their temporary pacemaker technology to reduce environmental impact without compromising patient care.  

Pd-m's team stood out for Cardiac Tech at the 2023 Medtech Innovation Expo, which turned into a productive partnership with a six-month project running through the first half of 2024. 
 
Cardiac Tech is a forward-thinking company developing technology which aims to improve patient outcomes and reduce mortality rates following cardiac surgery. With backing from venture builders Start Codon, and several (3) successful Innovate UK grants, Cardiac Tech is taking major steps in bringing its innovation to market.

Conceptualisation and Clinical Team Collaboration 

Pd-m recognised the opportunity to transition from single-use to multiple-use cables to reduce waste and lower the product carbon footprint. However, this required not only a shift in product design but also careful consideration of clinical team interaction, regulatory compliance, and manufacturing feasibility. 
 
Pd-m coordinated two key meetings involving clinical teams. These sessions were critical in gathering insights on how the new multiuse cables would be used in real-world clinical settings. Pd-m’s ensured that the concepts presented were not only innovative but also practical and aligned with clinical needs. 
 
They leveraged their extensive healthcare network to arrange meetings with clinicians from Leeds General Infirmary, gathering relevant data about user needs as well as practical considerations. This direct connection to frontline medical professionals is a particular strength of Pd-m, allowing them to bridge the gap between innovative design and real-world application.  

Outcomes and Impact 

Pd-m exceeded Cardiac Tech's expectations by delivering a solution that proposed at least 20 'turns' per cable, significantly reducing waste and lowering the product's carbon footprint across the entire life cycle.  

Pd-m's project management approach kept things running smoothly. Regular presentations and updates ensured Cardiac Tech remained informed and engaged throughout the process. This level of communication and organisation is something Cardiac Tech noted as particularly impressive about working with Pd-m. 

The result of this collaboration was a series of innovative concepts that met both environmental and user requirements. These weren't just ideas on paper, Pd-m delivered 3D printed prototypes, giving Cardiac Tech tangible results to show stakeholders, from clinicians to investors.

By the project's end, Pd-m had helped Cardiac Tech develop a concept that is user centered, ensures patient safety, and reduced environmental impact through a reusable approach. More than that, they had laid the groundwork for Cardiac Tech's next phase of development and fundraising. 

Why Pd-m? 

What sets Pd-m apart from other agencies in the design and innovation space is their comprehensive approach. They do not just focus on design or sustainability in isolation; they integrate these elements seamlessly to deliver solutions that are both practical and forward-thinking. Their deep connections within the healthcare industry, combined with their commitment to taking their clients further, make them the ideal partner for projects like those of Cardiac Tech. 

As Cardiac Tech moves forward with their plans for clinical trials and scaling up production, they are confident in continuing their partnership with Pd-m. The design agency's ability to take projects from initial concept through to manufacturing readiness makes them an invaluable long-term partner. 

This case study exemplifies how Pd-m lives up to their motto of "We take you further."