Leading automotive accessory manufacturer, Ring Automotive, partnered with Pd-m to launch the next generation of portable Jump Starters. Known for their commitment to high-performance solutions for motorists and professionals, Ring Automotive entrusted Pd-m to design an innovative, brand-aligned enclosure that takes their Jump Starter product line to new heights. 

 Why Pd-m? 

Having previously collaborated on a range of successful redesign projects, Ring Automotive continues to rely on Pd-m for their cutting-edge product design expertise, creative thinking, and deep understanding of user needs. With a shared focus on enhancing product performance and maintaining Ring's iconic brand identity, Pd-m was the natural partner for this latest challenge. 

The Design Process: A Step-By-Step Approach to Innovation:  

1. Form Factor Development: Pd-m started by developing the basic shape and structure that would house the internal components of the Jump Starter. The design had to fit within the Ring brand while also connecting with the look and feel of their other products. 

2. 3D Conceptualisation: Pd-m then presented a range of 3D concepts, exploring different styles from industrial to more consumer look. These concepts were showcased in Virtual Reality, giving Ring a highly realistic preview with which they can pick-up and interact with the product in a virtual environment. This allowed for a more informed decision-making process.  

3. Concept Refinement: After gathering feedback, Pd-m honed in on the elements that resonated most with Ring. These were developed into a final, polished concept, ready for approval. 

4. Differentiation Development: Pd-m didn’t stop there—they created four additional versions of the Jump Starter, each with subtle differences but all within the same design theme. 

Going the Extra Mile: Connector Redesign 

 In a true display of innovation, Pd-m extended their scope to redesign the connector system of the Jump Starter, enhancing the integration of internal components. This effort led to a more unified and sleek final product—demonstrating Pd-m’s commitment to delivering solutions that combine creativity and technical precision. 

Outcomes and Impact  

The new Jump Starter designs were not only embraced by Ring Automotive but also received highly positive feedback. Pd-m's ability to distill user insights, elevate product value, and maintain consistent brand identity was central to the success of this collaboration. 

This partnership underscores Pd-m's role as a leading design partner for companies looking to transform user-driven insights into market-ready, innovative products. The new Jump Starter designs further cement Ring Automotive's position as a leader in the automotive accessories industry.