Our insights and highlights from SurgTech 2025

Thank you to everyone who attended and stopped by our exhibition stand at SurgTech 2025. It was a pleasure reconnecting with familiar faces and meeting new ones throughout the conference. 

This year’s event centred on the “3 shifts” outlined in the NHS 10-year plan: 

 - From sickness to prevention 

 - From analogue to digital 

 - From hospital to community care 

Organised by the NIHR Health Research Centre, SurgTech continues to be a catalyst for innovation, bringing together the best in MedTech, research and clinical expertise. 

From the welcome by David Jayne and Varaidzo (Vee) Mapunde, to opening remarks by Phil Wood outlining the scale and ambition of Leeds Teaching Hospitals NHS Trust, it was clear this is a community with drive and purpose. 

Breakout sessions explored everything from Health Economics and Inequalities to Unlocking UK HealthTech Potential. The industry showcases – featuring Intuitive, Revolution-ZERO | B Corp Certified, Stryker, and more – gave a strong signal of the commercial momentum behind sustainable innovation. 

Unlocking Product Sustainability Through Design 

At Pd-m, we’ve long believed that design holds the key to product sustainability. That’s why we ran a survey at SurgTech 2025 asking delegates: 

“How much of a product’s environmental impact is determined at the design stage?”

Only 8% of the 36 respondents answered correctly: 80%. 

The majority – 55% – believed it to be 30% or less. 

This knowledge gap is significant. The design phase defines key decisions – materials, coatings, assembly, packaging – that lock in environmental impact from the start. And with the NHS Net Zero roadmap pushing for reductions in supply chain emissions, the implications for medical device companies are clear. 

For those looking to make meaningful change, design is the starting point. 

Through our product development process, we help businesses: 

• Pull every lever of Sustainable Innovation – from material choice to advanced manufacture 

• Identify carbon hotspots across the product lifecycle 

• Apply Circular Design principles to reduce both carbon and cost, while increasing value 

Whether it’s aligning with NHS goals or unlocking market growth, it’s a clear win-win. 

Sustainability Masterclass: A Full House 

Our Sustainability Lead Rich Shaw, together with Professor Pete Culmer (University of Leeds) and Consultant Surgeon Adam Peckham-Cooper (NIHR HRC), delivered a one-hour Sustainability Masterclass focused on circular economy and carbon reduction in MedTech. 

With 30+ attendees and an oversubscribed session, it was clear that the appetite for actionable sustainability strategies is growing fast across the sector. 

CEO Interview: Reflecting on 20 Years in HealthTech 

Our CEO Richard Hall was invited to speak on camera about our journey in HealthTech—sharing what we’ve learned over two decades, our collaborations with Leeds Teaching Hospitals Trust and the University of Leeds, and how we see the future of healthcare innovation shaping up. 

Let’s Keep the Conversation Going 

If you’re a high-growth start-up or established organisation looking to embed sustainability into your MedTech product development, we’d love to chat. 

• Book a meeting with Rich Shaw to learn more about Carbon Reduction Planning and Lifecycle Assessment 

• Connect with Richard Hall to explore how strategic design can unlock new value 

See you at the next event. Let’s build a more sustainable future—by design. 

Your Task Is Not To Foresee The Future, But To Enable It

These powerful words from Antoine de Saint Exupery were shared by Dr. David Swann at the inaugural Design Council Manchester Collective event hosted at Manchester Metropolitan University.

Along with design colleagues Bronwen Rees, Kyle Soo, and Darren Evans, we've been developing plans to establish a Design Council, Design Experts in the North Collective. Our vision is straightforward yet impactful – to disseminate the skills and knowledge from the Design for Planet initiative to the broader creative community. This effort aligns with the ambitious mission to upskill 1 million designers for the green transition by 2030.

Event Highlights

The well-attended gathering featured three insightful lightning talks presented by Eloise Smith-Foster, Paul Scholefield, and Dr. David Swann. Following an open-floor soapbox session where attendees shared community messages, each speaker presented their unique perspective on addressing Net Zero through various lenses: systems, product, behaviour, and vision.

Key Themes Explored

• Design for Planet X Climate Change Justice: The discussion addressed barriers to sustainability transitions, including concepts of Separation, Modernity, Extraction, and Exploitation.

• Project SUPERB: This initiative focuses on upscaling forest restoration with the aim of restoring forest landscapes across Europe. The project works to create an enabling environment for implementing forward-looking forest restoration at different scales.

• Project Infuse: Aimed at inspiring futures for net zero carbon mobility (https://in-fuze.org.uk), this project emphasises openness to change, willingness to act, knowledge for decision-making, ability to imagine meaningful futures, and capacity to make change.

Collaborative Workshop Sessions

The event format included break-out workshops that allowed all delegates to explore each theme in greater depth. These sessions provided valuable opportunities for participants to share insights and experiences while engaging in further debate about sustainable design approaches.

The evening concluded with remarkable energy, with conversations continuing well after the official close of the event – a testament to the enthusiasm and commitment of all who attended.

We extend our sincere thanks to everyone who participated in what proved to be a fantastic inaugural gathering of the Design Council Manchester Collective. This event marks just the beginning of our collaborative journey toward enabling a more sustainable design future.

One Giant Leap for FemTech: Our Takeaways from FemHealth Integrates

As an organisation that has worked in the FemTech space, supporting clients with innovation and sustainability initiatives, we recently attended the FemHealth Integrates event in Manchester. This gathering, organised by Samuel Thangiah and Christopher Watt, hosted by Bruntwood SciTech and sponsored by partners including Lifted Ventures and Mills & Reeve, provided valuable insights into the evolving FemTech landscape.

FemHealth Integrates 2025 offered an excellent opportunity to engage with the movement addressing equality in biotech and healthcare, tackling both long-standing inequalities and exploring the emerging field of FemTech.

Key Sessions and Discussions

The event opened with a thought-provoking fireside chat facilitated by Jordan Dargue, featuring panellists Elaine Galston and Kath Mackay. Their discussion highlighted the persistent gender health gap, noting that despite women generally living longer than men, they spend approximately 25% more of their lives dealing with debilitating health issues.

A session entitled "Women on Trial," facilitated by Steph Caird with panellists Dace Dimza-Jones, Claire Williams, Charlotte Chadwick, and Olivia Wickens, explored strategies to increase the inclusion of women in medical research - a critical step toward addressing healthcare disparities.

The "Investing in Women" discussion, chaired by Vicky Protano with insights from Jessica Jackson, Helen Oldham, Candice Brett, Nicholas Dodd, and Alison Maughan, examined how to build a cohort of female investors to support purpose-led, innovative, and commercially strong women-founded businesses.

Cultural change was another prominent theme, recognising women's significant contributions to shaping healthcare policies, advancing medical research, and transforming patient care. Kathryn Simpson chaired this session, with panellists Jackie Macritchie, Sahana Nayak, Alex Hogarty, and Eleni Menegatou exploring how to create a more inclusive culture that empowers women leaders in healthcare and business.

The day concluded with "The Future of FemTech," hosted by Aahuti Rai. This session featured Lydia Mapstone, Yasmin Baba, and Jean Ledger discussing how to ensure sustainable, long-term growth in FemTech to address healthcare inequalities effectively.

Looking Forward

Andy Roberts provided insightful closing comments, summarising three key themes to consider as the industry grows, with particular emphasis on understanding customer needs and identifying who the customer actually is.

The event provided valuable networking opportunities with industry leaders and innovators, including Anja Ueland, Anastassia Bolotkova, Helen Oldham, Varaidzo Mapunde, Dr. Tony Bairstow, Kath Mackay, Geoff Davison, Andy Roberts, Stella James, Phil Carvil, and Kathryn Simpson.

FemHealth Integrates 2025 reinforced our commitment to supporting advancements in women's health technology and addressing systemic inequalities in healthcare through collaborative innovation.

Empact Ventures Conference on HealthTech and Connectivity

Pd-m's CEO, Richard Hall, recently represented the company at the Empact Ventures conference hosted at GBS in Birmingham. The event, which focused on HealthTech and connectivity, brought together industry leaders and innovators to discuss the latest advancements and challenges in healthcare technology.

The conference, organised by Kosta Mavroulakis, FRSA and supported by Jemma Cooper, featured several notable presentations and panel discussions that addressed crucial aspects of technological integration in healthcare systems.

Nicholas Fuggle delivered a compelling keynote on Artificial Intelligence in Musculoskeletal Medicine, providing historical context from Alan Turing's foundational work to present-day applications. Fuggle presented substantial evidence demonstrating AI's superior capabilities in diagnostic processes compared to traditional human analysis.

Con Franklin showcased the groundbreaking Seha Virtual Hospital in Saudi Arabia, illustrating how remote patient care is revolutionising healthcare delivery. This virtual approach eliminates geographical barriers to specialist care, making healthcare more accessible, efficient, and cost-effective across diverse regions.

A highlight of the event was the roundtable discussion on 'Integrating AI and HealthTech into Healthcare Systems,' featuring Paul Dimitri, Peter Bailey, Yigot Erol, and Kamal Patel. The panelists engaged in a stimulating debate about the challenges healthcare systems face in keeping pace with rapidly advancing technologies.

Richard Hall participated as a panelist in the session titled 'Building Capacity in Health Tech through Training and Educational Opportunities.' Alongside Katy Tuncer and Steve Woods, and chaired by Dan Conneely, he contributed to discussions about addressing skills gaps in sustainability and artificial intelligence. The panel explored how academic institutions and industry partners can collaborate to develop adaptive educational solutions for the evolving healthcare technology sector.

"The conference provided valuable insights into the current state and future direction of healthcare technology," said Richard Hall. "These discussions align perfectly with our mission to advance innovative solutions in the HealthTech space."

The event also offered networking opportunities with industry professionals including Varaidzo Mapunde, Agnes Crutchard-Balduz, Victor Tapia Olivares, Paul Dimitri, Ian Sharp, Taryn Hobson, and Maggi Tebrake.

Pd-m continues to position itself at the forefront of healthcare technology innovation, leveraging events like the Empact Ventures conference to stay informed about industry trends and foster collaborative partnerships.

Pd-m Wins Bionow Technical Service Award for Sustainability Excellence

We did it! We are thrilled to announce that we have won the Bionow Technical Service Award, recognising our contributions to sustainability in the life sciences industry. This award highlights our ongoing efforts to help businesses achieve Net Zero, embrace the Circular Economy, and implement Carbon Reduction Plans while increasing profitability through tailored innovation services.

The awards evening was an incredible experience, set under the magnificent Concorde at Manchester Airport. It was a fantastic opportunity to celebrate with peers, reconnect with old friends, and forge new relationships within the life sciences sector.

Our Commitment to Sustainability

Our tailored innovation services help businesses transition toward a sustainable, more commercially viable future.
We provide:

• Free Information and Advice

• Fee-for-Service Consultancy

• Carbon Reduction Plans

• Carbon Literacy Workshops

• Product Carbon Footprinting and Lifecycle Analysis

• ‘Innovate to Zero’ Workshops

Our Impact in the Health Tech Sector

Our strategic thinking and holistic approach means we’re always looking to tomorrow. We consider the entire lifecycle of a product, not just its manufacture and use. By designing for end of life, the products we’re part of leading to market today are part of a more sustainable future.
Using an established methodology integrated into our design process, we develop products that are not only more sustainable, but also deliver a cost benefit. Our approach is pragmatic, realistic but above all, commercial.

Explore Our Sustainability Resources

If you’re looking to deepen your understanding of sustainability and how it can benefit your business, our website offers a wealth of resources, including:

• Case studies showcasing successful sustainability projects.

• Videos on implementing carbon reduction strategies.

• Insights on how design and innovation can drive commercial and environmental benefits.

• Upcoming workshops and events where you can learn from our experts.

For those who positively engage with sustainability, who innovate, who create a competitive advantage and take a leading position, there are significant benefits to be had.

Join Us on the Sustainability Journey

As we proudly display this award at our headquarters, we extend our sincere gratitude to Bionow for this recognition and to our dedicated team whose passion and expertise have made this achievement possible.

Explore our services, engage with our resources, or reach out to our team to see how we can help your business innovate towards a greener future.

The Innovation Mindset: WYIF at Nexus Leeds

At Pd-m, we're passionate about fostering innovation across industries. Our CEO, Richard Hall, recently participated in an engaging panel discussion at the West Yorkshire Innovation Festival, sharing valuable insights on developing an innovation mindset in today's business landscape.

A Meeting of Innovative Minds

The fireside chat, hosted at Nexus Leeds and chaired by Mandy Ridyard, brought together a panel of innovation experts including Richard Hall, Sue Cooke, and Mark Roberts. The discussion delved into critical aspects of innovation in business environments.

Richard engaged with questions from both the chair and audience members, exploring topics such as:

• Defining innovation in practical terms

• Leadership strategies for embedding innovation within organisations

• The crucial role of culture in fostering innovative thinking

• Implementing "fail fast, fail cheap" methodologies

• Finding the right balance between disruption and structure in early-stage innovation

• Overcoming innovation adoption challenges within the NHS

Beyond Breakthroughs: Innovation in Daily Problem-Solving

A key theme throughout the discussion was that innovation isn't limited to major transformational breakthroughs. As Richard highlighted, it's equally about everyday problem-solving, experimentation, and maintaining openness to change.

Mandy Ridyard shared a compelling example from Produmax Ltd, where an apprentice transformed a quality inspection process from a 90-minute procedure to one taking just 90 seconds—demonstrating how innovation at any level can significantly impact throughput and profitability.

Pd-m's Approach to Innovation

Richard had the opportunity to showcase how our team at Pd-m has approached innovation over our 20-year history. He emphasised our flexible methodology, tailoring our innovation approach based on:

• Specific project requirements

• Organisational structures

• Client appetite for transformative versus incremental change

He also highlighted the important distinction between invention and innovation—a fundamental concept in our work with clients across sectors.

West Yorkshire's Rich Innovation Heritage

The discussion acknowledged West Yorkshire's impressive legacy of innovation, including:

• The first commercial steam train built by Matthew Murray

• The invention of stainless steel by Harry Brearley

• The mousetrap, created by James Henry Atkinson

• Motorway cat's eyes, invented by Percy Shaw

Looking Forward: Innovation-Led Growth

Fellow panelist Mark Roberts shared insights from his book, "The Entrepreneur Within," focusing on how to FORGE innovation-led growth by embracing the inner entrepreneur. His examples of disruptive thinking and bringing stakeholders along on innovation journeys resonated with Pd-m's own philosophy.

Regional Innovation Ecosystem

The event underscored the strength of West Yorkshire's innovation ecosystem, with its cluster of academic institutions, professional networks, industrial excellence, and collective ambition to establish the region as an innovation powerhouse.

The festival provided an excellent opportunity for networking, with Richard connecting with familiar faces like Nathan Berry, John Cooper, and Colin Glass, while also meeting Jo Barham and Lee Viney in person for the first time.

As we continue our innovation journey at Pd-m, events like these reinforce the importance of collaboration, creative thinking, and embracing change—principles that remain at the core of our approach to product design and development.

Turning Innovative Ideas into Successful Businesses: Our Masterclass Insights

On 4 March 2025, we had the incredible opportunity to host a masterclass as part of the West Yorkshire Innovation Festival. Our event, "10 Things You Need to Know When Commercialising Innovation," brought together some of the most experienced minds in business innovation and entrepreneurship.

The Lineup of Experts

Our morning was powered by a stellar lineup of professionals:

• Richard Hall (Pd-m) - With credentials including MSc, BA(Hons), CMgr MCMI, FRSA, Richard brought decades of strategic insights

• Jane Slimming (Zeal) - A seasoned professional with deep expertise in innovation commercialisation

• Charlotte Walsh and Michael Crinnion - Entrepreneurs who shared their raw, unfiltered journeys

What Made the Morning Special

The masterclass wasn't just another talking heads session. It was a deep dive into the real-world challenges of turning innovative ideas into successful businesses. Participants were treated to:

• Practical strategies for balancing divergent thinking with business practicality

• Insights into creating a truly effective Minimum Viable Product (MVP)

• Candid conversations about the entrepreneurial journey

The Fireside Chat: Real Stories, Real Lessons

Perhaps the most compelling part of our event was the fireside chat. Charlotte Walsh and Michael Crinnion didn't just share success stories – they opened up about the challenges, the pivots, and the learning curves that come with entrepreneurship.

“What struck me most? The sheer number of entrepreneurs and inventors in the audience, all eager to learn, share, and (let’s be honest) commiserate about the realities of startup life.”

— Charlotte Walsh

“Getting the right people around you is critical to surviving and thriving in entrepreneurship. Especially as a solo founder.”

— Michael Crinnion

Our Incredible Host

A special thank you to Katherine Megson from Bruntwood SciTech, who not only hosted the event but ensured everyone was comfortable and well-fed with breakfast and refreshments.

“It brought the right level of knowledge, advice plus humour. my personal favourite slide was ‘kill your idea’ or through graphics alone ”

— Katherine Megson

By the Numbers

• Attendees: 20+ passionate innovators and entrepreneurs

• Duration: Morning session

• Key Takeaway: Innovation is a journey, not a destination

What's Next?

We're already buzzing from the energy and insights of this event. Stay tuned for more opportunities to learn, grow, and connect with the innovation community.

Partnered with Zeal | Part of West Yorkshire Innovation Festival

Innovation for Healthcare Net Zero Webinar

Last week, Pd-m delivered keynote insights at the Innovation for Healthcare Net Zero Programme's first webinar, marking the launch of a targeted initiative for HTech startups. This free support programme brings together leading healthcare institutions including NIHR, Leeds Teaching Hospitals NHS Trust, University of Leeds, and Health Innovation Network to guide the next generation of sustainable healthcare innovations.

Our team shared expertise on integrating circular economy principles into early-stage healthcare innovation, demonstrating practical methodologies for optimising resource efficiency and implementing lifecycle assessment in initial design phases.

Designed to assist innovators from an early stage in developing new technologies for Net Zero Healthcare, the programme will place an emphasis on practical and focused activities on how to navigate the challenges and opportunities associated with embedding sustainability within innovation.

Key Programme Details:

• Who Should Apply: Early-stage MedTech startups and innovators

• Cost: Free support programme

• Focus: Practical guidance on embedding sustainability in healthcare innovations

• Application Deadline: February 28th, 2025

Get Involved:

Watch the introductory webinar: Click here

To apply : Click here

For more information about our net zero healthcare design services or to discuss your medical device project, contact our team.

Pd-m Shortlisted for 2024 Bionow Technical Service Award

We are thrilled to announce our shortlisting for the Technical Service Award at the 2024 Bionow Awards, recognising our work in Achieving Sustainability in Life Science. We stand proudly alongside fellow nominees Concept Life Sciences, CrystecPharma, and Scientist.com in this category.

The awards ceremony, taking place on March 6th under the iconic Concorde, promises to be an exceptional evening of celebrating innovation in the Life Science community. At Pd-m, we understand that sustainability isn't just an environmental imperative – it's a business opportunity. Our approach helps organisations transform the Net Zero challenge into commercial advantages, creating lasting value while contributing to a more sustainable industry.

For those attending the ceremony, we welcome the opportunity to discuss how Pd-m can support your sustainability transformation. Our team specialises in developing solutions that create lasting value while advancing Net Zero goals and circular economy initiatives in the Life Science sector.

To learn more about our expertise in sustainable business transformation and Net Zero strategies, please contact our team.

The National HealthTech Conference: Innovation, Sustainability, and AI in Healthcare

Last week, our CEO attended The National HealthTech Conference in London, bringing back valuable insights into the current state and future of healthcare technology in the UK. The event showcased the vibrant innovation landscape, particularly highlighting the strength of digital healthcare solutions in the North of England.

Innovation Showcase

Among the standout presentations was Victoria Burnip of Cognitive Health Tech Ltd, who demonstrated groundbreaking digital technology that's making waves in the healthcare sector. The exhibition floor buzzed with innovative solutions, including notable work from Hodgkinson McCambridge, who are pioneering new approaches to digital healthcare applications.

Future of Healthcare

Dr Karen Kirkham from Deloitte delivered a compelling keynote presentation on the future of health and key drivers of change. Her data-driven approach provided a comprehensive view of where healthcare is heading, offering valuable insights for industry stakeholders.

AI and the NHS

A significant portion of the conference focused on artificial intelligence and its growing role in the NHS. A panel discussion featuring NHS insiders Francesca Markland and Michael Wright addressed critical questions about the health service's ability to keep pace with rapidly evolving AI technology. The consensus was clear: collaboration will be key to successful implementation.

Sustainability in Healthcare

Our partnership with the NIHR (National Institute for Health and Care Research) HRC continues to strengthen, with a particular focus on sustainability. During her presentation, Varaidzo (Vee) Mapunde highlighted Pd-m's crucial role in supporting organisations with sustainable innovation - a testament to our commitment to environmentally conscious healthcare solutions.

Sustainability Focus

The breakout sessions delved deep into sustainability issues, covering crucial topics such as Net Zero initiatives, circular economy principles, and carbon reduction strategies in health technology. The discussions emphasised the importance of carbon literacy and effective leadership in driving sustainable change.

Looking Forward

The conference also provided an opportunity to strengthen our relationships with Health Innovation Networks across the country, expanding our national presence and impact. We're excited about the possibilities these deepening collaborations bring to our work in healthcare innovation.

Special thanks to Kosta Mavroulakis, FRSA of Empact Ventures for organising such an impactful event.

As we continue to drive innovation in healthcare technology, these insights and connections will prove invaluable in shaping our approach to creating sustainable, effective healthcare solutions for the future.

Design-Led Innovation: Insights from NIHR Innovation Observatory Event

Pd-m's CEO Richard recently shared valuable insights on Design-Led Innovation at an event hosted by the NIHR Innovation Observatory. Richard opened up the event with his keynote '10 things to consider when approaching design led innovation'.

The event brought together diverse perspectives from healthcare and innovation leaders. Megan Foden from Alder Hey Children's NHS Foundation Trust delivered an impactful presentation highlighting the critical role of human-centred design in improving patient outcomes from a clinical standpoint. 

A particularly compelling case study was presented by Linzi E. Dodd, who shared her journey developing a wearable sensor. The project, which originally aimed to address challenges in scuba diving, underwent a fascinating pivot to find applications in neonatal care - demonstrating the unexpected paths innovation can take.

Ben Porter from Health Innovation North East and North Cumbria contributed valuable insights about navigating innovation pathways, while Matthew Lievesley of Northumbria University provided thoughtful perspectives during the Q&A panel discussion.

The event, expertly organised by Dawn Musgrave, Sherilyn O., and Jen Taylor, also facilitated meaningful connections with industry peers, including Michelle Dixon of Durham University and Charlotte Watkins of Secerna LLP.

As the official partners to the NIHR (National Institute for Health and Care Research) for Innovation and Sustainability we're so happy to contribute on a national level to share our knowledge, insights and experience to organisations of all sizes and technology readiness. The event underscored the vital role of collaborative approaches and human-centred design in developing effective solutions for complex challenges.

MEDICA 2024

MEDICA 2024: Exploring Game-Changing Healthcare Innovations 

Every year, MEDICA establishes itself as a global hub for medical technology, and 2024 was no exception. Our team spent an insightful day navigating the START-UP PARK, where emerging companies showcased innovative solutions addressing real healthcare challenges. Here's a closer look at the technologies that stood out: 

Carpal Tunnel Surgery: Spirecut 

Spirecut, based in Switzerland, offers a minimally invasive alternative to traditional carpal tunnel surgery. Using ultrasound-guided technology, their approach eliminates the need for large incisions, enabling faster recovery and greater patient comfort. The innovation is spearheaded by Frédéric Schuind, whose expertise drives their commitment to improving surgical outcomes. 

Dignified Care Through Technology: AssistMe 

AssistMe is transforming care settings with their incontinence management system, which combines smart sensors and software to enhance efficiency and dignity. Their Berlin-based team, led by Julio Brandl, is addressing a critical area of elder and disability care with practical, user-focused solutions. 

Healing with Bio-Signals: SynPhNe 

SynPhNe specialises in bio-signal technology that translates muscle, heart, and brain signals into actionable insights. Their platform is particularly impactful for children’s developmental therapy, offering new ways to understand and support learning. Founded by Dr. Subhasis Banerji and Dr. John Heng, this Singapore-based company is redefining bio-signal applications. 

Needle-Free Diabetes Monitoring: Glucowave 

Glucowave by Medisensonic has developed a microwave-based glucose monitor, eliminating the need for needles or patches. The measuring element of the device touches the patient's skin and measures subcutaneous tissue parameters without puncture, eliminating the pain and stress of classical measurement. This pain-free solution could improve diabetes care, offering a seamless experience for users. Medisensonic is led by Robert Gromada, who envisions a future where glucose monitoring is accessible and non-invasive.  

Sustainability in Diagnostics: Solios Diagnostics 

Solios Diagnostics is redefining lateral flow testing with a modular platform built for efficiency and sustainability. Designed to offer rapid on-site diagnostics in human, veterinary, and food safety sectors, supporting both antigen and molecular testing. Minimising environmental impact while enhancing diagnostic capabilities, this innovative solution reflects the growing focus on greener healthcare technologies. Headed by Dr. Tina Hassberg who focuses on how diagnostics could be improved to be faster, easier, and more sustainable. 

Neurological Innovation: tVNS 

tVNS Technologies is advancing non-invasive vagus nerve stimulation through a wearable, ear-based device. This platform addresses neurological conditions like epilepsy and depression with a sophisticated yet accessible approach. The company is led by Tobias Jeglorz and Dr Armin Bolz, whose vision focuses on creating effective, patient-friendly therapies. 

Streamlining Diagnostics: Higo 

Higo has introduced a multi-functional diagnostic device that combines 25 types of examinations into five easy-to-use modules. With step-by-step guidance, the device simplifies complex assessments, making diagnostics more accessible in diverse settings. Founded by Łukasz Krasnopolski and Michał Biernat, the company is setting a new benchmark for medical efficiency. 

Early Dementia Detection: BrainTrip 

BrainTrip is making strides in EEG analysis with their Dementia Index, a tool designed for early detection. By simplifying the process and providing actionable insights, this solution offers hope for better outcomes. The company was founded by Jurji Dreo and David Sakić who are applying their experience in developing scalable and noninvasive diagnostic tools for neurology and neuropsychiatry. 

Why MEDICA Matters 

These innovations underscore the potential of technology to address critical healthcare challenges, combining practicality with empathy. From diagnostics to therapy and sustainability, the companies we encountered are shaping a future of more effective, accessible, and patient-focused healthcare. 

We’re excited to follow their progress and see the impact these solutions will have in the years to come. 

Stay tuned for more updates on the latest in healthcare innovation. 

Design for Planet festival 2024

The Design for Planet Festival 2024 in Manchester was a landmark event, bringing together innovators and practitioners to redefine sustainable design. The festival was a call to action, encouraging organisations to move beyond conventional practices and embrace design as a strategic force for tackling the planet's pressing challenges.  

 
A Debate on Nature-Positive Outcomes   

One of the festival's highlights was the Design Debates: Products vs. Business Models session, where our CEO, Richard Hall, joined a panel of experts to explore how best to achieve sustainability. He championed reducing carbon = reduce cost = increase profitability. 
 
Richard shared tacit knowledge on the stage; which was also streamed live to 5,000 online in 100 countries. 

The panel brought together leading voices from both perspectives, offering unique insights into the paths toward a sustainable future:   

The Product Approach: Richard, alongside Lisa Henderson and Bernice Pan, championed the potential of well-designed products to deliver immediate, tangible benefits. They argued that a single product, thoughtfully designed, can disrupt markets, inspire innovation, and make a significant impact.   

The Business Model Approach: Opposing this view, Efia, Pete Swift, and Simeon Rose emphasised the power of business models in driving systemic change. By embedding nature-positive principles into corporate strategies, business models can foster cultural shifts and create long-term, accumulative benefits.  

Key Themes Explored   

1. Speed vs. Scale: Products offer quick, visible wins, while business models enable broader, lasting transformations. 

2. Impact: Both approaches must balance cost with effectiveness in addressing environmental and societal challenges. 

3. Diversity: Inclusive solutions are vital, ensuring sustainability benefits reach diverse communities. 

The Path Forward   

While there may not be a definitive answer to the debate, the session underscored an essential truth: products and business models are not mutually exclusive. A well-designed product can catalyse broader systemic changes, and innovative business models can amplify the reach and impact of sustainable products.   

What do you think is the most effective approach? Share your thoughts on how businesses and innovators can prioritise nature-positive outcomes!   

Watch the full video of the Design Debates here.

The festival explored several transformative ideas, here are our top ones:   

1. Breaking Down Silos 

Richard highlighted how design thinking should influence decision-making at every level of an organisation. This echoes Pd-m’s integrated approach, where design drives innovation across business functions.   

2. From Circular to Regenerative Design 

Moving beyond circularity, speakers like Sophie Thomas urged designers to embrace regenerative principles and repurpose materials authentically, challenging traditional aesthetics in favor of durability and sustainability.   

3. Cross-Disciplinary Innovation  

Patrick Grant’s call to rethink profit-first metrics resonated strongly. Pd-m’s use of co-design methodologies fosters collaboration, creating solutions that are not only sustainable but also deeply user-centered.   

4. Systems Thinking 

Dr. Talia Hussain emphasised the ripple effects of design decisions on broader systems, a concept central to Pd-m’s commitment to evaluating product lifecycles and ecosystem impacts.   

Join the Conversation ! 

The Design for Planet Festival 2024 energised our vision for sustainability. Whether through innovative products or transformative business models, we are committed to designing for a better planet.   

Interested in how strategic design can drive sustainability in your organisation? Let’s start the conversation. 

Medilink Midlands Innovation Day 2024: Driving Innovation and Sustainability

On October 3rd, 2024, Pd-m attended Medilink Midlands’ Innovation Day, held at Coventry Building Society Arena. The event brought together a diverse group of innovators, businesses, and academics from the MedTech and life sciences sector, providing a valuable opportunity for knowledge exchange and networking. 

Representing Pd-m, our team, including Andrew Davidson, Rich Shaw, and Richard Hall, exhibited at the event, connecting with familiar faces and meeting new collaborators. Our discussions centred on how Pd-m’s innovative approach helps organisations embrace sustainability in ways that drive tangible business value. 

One of the highlights of the event was Rich Shaw's talk on how businesses can leverage the Net Zero challenge as an opportunity for growth. His presentation, which included a Pd-m case study that demonstrated a carbon reduction of over 26%, captured the attention of attendees eager to understand how sustainable innovation can become a competitive advantage. Rich’s insights emphasised the role design and innovation play in making sustainability a cornerstone of business strategy, aligning both environmental and commercial goals. 

The day also featured an engaging exhibition, with 37 organisations showcasing the latest in life sciences and MedTech. Among those who visited our stand were several professionals, including Al Mills, Chris Dyke, Costa Philippou, Benjamin Roberts, and Dr. Ash Ghadar.  

The event, expertly hosted by Sue Saville, provided invaluable networking opportunities and knowledge-sharing moments. Workshops covered critical topics for early-stage companies, such as intellectual property, contracting, and funding pathways for healthcare innovation. 

For those interested in how sustainability can drive commercial value and enhance product innovation, Pd-m remains dedicated to partnering with forward-thinking organisations ready to tackle the challenges of tomorrow. Feel free to reach out to Rich Shaw, to discuss how Pd-m can help you turn sustainability challenges into business opportunities. 

If you missed Innovation Day 2024, we invite you to join us at future events, where we’ll continue to share insights into the future of sustainable MedTech innovation. 
 
If you missed Rich's presentation, a recording is now live on our YouTube channel. Watch it here! 

Driving Early-Stage Medical Innovation

Pd-m’s CEO Richard Hall Shares Insights on Early-Stage Innovation at NIHR Programme

Last week, Richard Hall, CEO of Pd-m and an experienced leader in medical device development, took the stage at the National Institute for Health and Care Research (NIHR) programme on the Adoption and Implementation of Innovation for Early-Stage Innovators. The event, hosted by Health Innovation Wessex in collaboration with ABHI, brought together emerging innovators from across the healthcare industry to explore key topics in medical technology development.

Richard’s presentation focused on the early stages of product innovation, with a particular emphasis on technologies at Technology Readiness Level (TRL) 3. His session covered:

• Technical development stages critical for bringing a medical device to market, including the early conceptualisation phase and technical feasibility.

• Design considerations that can make or break a product’s success, ranging from user-centered design to regulatory compliance.

• Organizational resources and external support available to help innovators navigate the complex landscape of medical technology development, including design and development partners.

• The importance of working with expert collaborators to ensure that early-stage ideas are aligned with technical feasibility and market needs, ultimately driving a smoother path to commercialisation.

Peter Rhodes, Programme Manager, praised the session, stating: “Thank you for such an excellent and comprehensive talk on product development. You gave the delegates such a clear overview of all they need to consider…we could have spent a week on this topic alone.”

This programme is designed to give early-stage innovators the insights and tools they need to move their innovations from concept to market, addressing critical stages of technical development that can significantly impact the trajectory of their projects.

Through his experience leading product development across a range of medical technologies, Richard highlights how getting innovation right in the early stages helps mitigate risks, reduce costs, and lay a solid foundation for future scalability.

By sharing our expertise in design and development, we aim to contribute to the growth of emerging innovators and ensure that their ideas have the best chance of reaching the market.

We extend our best wishes to all the participants of the programme and look forward to seeing their products make an impact.

Pd-m at the West Yorkshire Supply Chain Showcase

Supporting the Supply Chain with Sustainable Innovation

Last week, Tim Flood and Richard Hall represented Pd-m at the West Yorkshire Supply Chain Showcase in Leeds. The event brought together industry leaders, SMEs, and key stakeholders to explore how innovation, particularly in decarbonising supply chains, can drive both sustainability and profitability.

The primary goal of the event was to highlight the opportunities available to businesses that embrace sustainable supply chain practices. Key discussions focused on how companies can adapt their processes to meet net-zero targets, reduce carbon footprints, and improve operational efficiencies, all while boosting financial performance.

Several influential speakers, including Alan Whittaker and Steve Gregory from RTC North, discussed the importance of innovation in supply chains, showcasing how local businesses can leverage technology and collaboration to meet sustainability goals. The event also featured discussions on the UK Shared Prosperity Fund (UKSPF) and its support for supply chain decarbonisation initiatives, particularly in industries where environmental impact is a growing concern..

Major insights from the day included the need for businesses to:

• Integrate sustainability at every stage of the supply chain to meet growing regulatory and market demands.

• Collaborate with SMEs and regional partners to drive innovation in low-carbon technologies.

• Leverage government funding and programs such as Innovate UK and the UKSPF to support sustainable transitions.

We were pleased to exhibit at the event and demonstrate Pd-m’s capability in decarbonising supply chains through innovative product and process solutions. Our message was clear: by prioritising sustainability, businesses can increase profitability while contributing to a greener economy.

It was also a great opportunity to reconnect with colleagues and peers, including Terry McStea, James Smith, Georgia Halston, Dawn Bream, Lisa Whalley, Annette Hobson, and Glyn Selway, who share our passion for driving sustainable change across the industry.

If you’d like to learn more about how Pd-m can support your sustainability initiatives, book a meeting with us.

We look forward to continuing these important conversations and helping businesses navigate the challenges and opportunities of sustainable innovation.

Beyond Disposal: Building a Circular Economy for Medical Devices at the ReMed Conference 2024

This week, we had the privilege of attending ReMed Conference 2024 at Loughborough University, where experts gathered to discuss innovative approaches to a more sustainable future for medical devices. The event centered around creating a circular economy for small medical devices—an important shift away from single-use products to reusable, resource-efficient solutions.

Key learnings and highlights from the day included:

1. Future of NHS Waste Strategy led by Liam Hogg, Head of Waste & Resources at NHS England. The session emphasized the importance of policy shifts and behaviour change towards a Net Zero Carbon NHS by 2040, tackling labour abuses and linear supply chains that heavily impact the planet .

1. Design for Life Initiative presented by Dr. Karen Mayor, showcasing the Department of Health and Social Care's commitment to improve reuse, recycling, and remanufacturing of MedTech. This aligns directly with Pd-m’s focus on circular design and reducing environmental impact through innovative technology.

1. Insights on Medical Device Reprocessing by Prof. Shahin Rahimifard, who is leading efforts on sustainable design and lifecycle management at Loughborough. His vision for more resource-efficient manufacturing resonated with our mission to contribute to the future of reusable medical devices.

1. Engaging conversations around Sustainability in Procurement and The Big Repair Project further underscored the urgency to shift industry practices towards a zero-waste mindset.

We were especially inspired by how the themes at ReMed mirror the work we’re currently doing. Recently, we completed a case study on CardiacTech, where we worked to transition a product from single-use to multi-use. This shift represents our commitment to circular design, reducing waste, and pushing the boundaries of what’s possible in sustainable innovation. It’s the core of what we stand for at Pd-m: turning sustainability from a conversation into action.

As Pd-m, we believe in the power of collaboration and shared knowledge to drive innovation and sustainability in healthcare. This event provided us with valuable insights and connections to support our ongoing efforts toward a net-zero future.

Navigating the Path to Net Zero

In our journey towards sustainability, understanding and addressing carbon emissions is crucial. Recent carbon reduction plans reveal a startling truth: while Scope 1 and 2 emissions (direct emissions and purchased energy) are those we can most easily influence, they only account for around 5% of total emissions. It's therefore imperative that we look to address Scope 3 emissions, as they dominate the carbon footprint of most organizations.

Diving deeper into Scope 3 emissions, we find that 'Purchased Goods & Services' often constitute the largest portion, followed by transportation (both upstream and downstream). Our approach is to address scope 3 through an early 'screening' activity looking purely at spend based data. Whilst this method is less accurate it is much quicker to achieve, and gives the hotspot areas that need further work. Going through this process it becomes clear to all involved the direct correlation between carbon and cost. For every invoice paid there is an associated carbon impact, making cost reduction a powerful tool for carbon reduction.

When mapping emissions against Net Zero goals, it becomes clear that focusing solely on Scope 1 and 2 emissions leaves organizations well short of their targets. To avoid a steep, reduction in emissions in the final years before 2045 (the goal required by the NHS), it's essential to address Scope 3 emissions early on.

This is where product design becomes crucial. Research by The Ellen MacArthur Foundation shows that a staggering 80% of a product's environmental impact is determined during the design stage. As such it's a fundamental responsibility for designers to ensure the products being developed have environmental considerations made at every stage. 

At Pd-m, we integrate sustainability considerations into the product development process, balancing environmental impact with commercial viability. By adopting circular design principles that support the circular economy, we aim to create products that are not only profitable but also environmentally responsible.

To gain a more comprehensive understanding of these concepts and how they can be applied to your organization's sustainability efforts, we encourage you to watch our detailed video series on this topic.

Pd-m Exhibits and Presents at MediWales NHS Connects Conference

Pd-m recently participated in the MediWales NHS Connects conference in Cardiff, a vibrant event that brought together over 400 delegates from across the Welsh health and care sector. The conference focused on addressing current healthcare challenges, celebrating successes, and fostering collaboration and innovation.

As part of our commitment to the thriving Welsh Health Tech industry, Pd-m was proud to exhibit at the event. Our CEO, Richard Hall MSc, BA(Hons), CMgr MCMI, FRSA, delivered a talk on leveraging commercial success through strategic innovation and sustainability.

The conference highlighted several key opportunities:

1. Showcasing the exceptional work of Wales' health and care communities

2. Strengthening connections between health boards, industry, and researchers

3. Elevating the profile of NHS Wales and clinical innovation

4. Exploring business support and investment opportunities in Wales' health-tech sector

Richard's presentation focused on how organisations can strategically address sustainability through innovation, particularly in light of increasing Net Zero demands. Key takeaways for delegates included:

1. Considering the Net Zero landscape in product development

2. Viewing sustainability as an opportunity, especially for startups

3. Evaluating both product and pathway footprints

4. Using circularity as a guiding principle

5. Partnering with suppliers who share your vision

The industry programme provided valuable insights into the healthcare landscape, routes to market, and adoption within the UK healthcare system. It also covered the role of procurement and the importance of aligning with NHS priorities, including its drive towards sustainability and carbon-neutral targets.

As a company with clients in Wales, we were honored to contribute our industry perspective to this important event. The MediWales NHS Connects conference proved to be an excellent platform for sharing ideas, experiences, and visions for innovation and sustainability in healthcare.

If you would like to know more about how we can help you in your sustainability journey, reach out!

Levering sustainability advantages across industry: Insights from Industry Leaders

Our recent panel session on sustainability in the medtech industry, hosted by Rich Shaw, brought together leaders to share their experiences and strategies for integrating sustainable practices into their operations. This event was particularly timely, considering the current NHS sustainability roadmap and its key milestones. 

The NHS Sustainability Roadmap 

The NHS has published a comprehensive net zero roadmap aimed at achieving net-zero emissions by 2040, and for it’s suppliers by 2045. Key milestones include: 

• 2024: Carbon Reduction Plans required for all framework contracts and extended to cover all new procurments. 

• 2027: Carbon Reduction Plan to include all emission categories of Scope 1,2 & 3 for UK and global emissions. 

• 2028: Product level carbon footprint provided as part of the procurement process.operation. 

Key Speakers and Their Insights 

Addie MacGregor, Sustainability Manager at the ABHI (Association of British HealthTech Industries) highlighted how the sector was initially overwhelmed by the sustainability requirements the NHS was introducing. ABHI, which represents around 400 members, has seen a significant learning journey over the past few years. Initially, there was a rapid period of literacy building, learning terminology such as Scope 1, 2, and 3.. However, through dedicated efforts and the NHS's support, these companies have made commendable progress. 

Richard Cohen,Head of Operations at Pennine Healthcare, shared Pennine's journey. Recognizing the industry's shift towards sustainability, Pennine leveraged Lean Six Sigma to eliminate waste and improve processes. A critical aspect of their strategy was identifying and reducing energy consumption, which has led to significant operational improvements. 

Claire Brook, Sustainability Manager EMEA at Boston Scientific discussed their long-standing commitment to sustainability. Their journey began with efforts to improve efficiency and reduce operational costs. A key challenge was fostering internal collaboration within their large organisation. By integrating sustainability into everyday business practices and educating all employees, Boston Scientific has made significant strides. 

Dr. Tom Dawson, founder and CEO of Revolution Zero, emphasised sustainability as the core of their business model. Formed during the pandemic, Revolution Zero focuses on replacing single-use medical textiles with reusable alternatives. Dr. Dawson introduced the concept of "carbon investment," where initial carbon costs lead to greater long-term savings. This approach aligns with the NHS's roadmap by prioritising circularity and resource preservation. 

Current Challenges and Strategies 

The panellists discussed the rapid evolution of sustainability practices and the need for organisations to adapt quickly. They highlighted several strategies: 

• Internal Collaboration: Effective communication and collaboration across all levels of an organisation are crucial. This ensures that sustainability efforts are integrated into every aspect of the business. 

• Carbon Reduction Plans: Developing and implementing carbon reduction plans is a key requirement of the NHS roadmap. These plans not only help in reducing emissions but also raise awareness and drive organisational change. 

• Financial Benefits: Framing sustainability in terms of financial benefits can attract support from senior leadership. Sustainable practices lead to cost savings, making a compelling case for their adoption. 

Conclusion 

The panel concluded that sustainability in medtech is an ongoing journey. Regardless of the size of the organisation, shared knowledge and strategies can help overcome barriers. The NHS roadmap provides a direction for industry, and by focusing on efficiency, collaboration, and financial impacts, the medtech sector can make significant progress towards a sustainable future. 

Or you can also watch these panel snippets!