Mapping Innovation: How to turn high-growth startup ideas into commercially successful products. An investor’s guide.
The UK is an innovation hotspot for high-growth businesses. Despite Covid, we’ve experienced the strongest startup boom in a decade. However, although these dynamic businesses have huge drive and enthusiasm for the idea they wish to take to market, for many the product development path is not one they’ve journeyed before and so can be naive as to how rigorous a process it can be.
Having partnered with a number of high-growth startups and university spin-outs over the years, we have produced a guide that shows why partnering with an innovation consultancy like PD-M is vital. As a seasoned navigator of the innovation process, we collaborate with the project team and strategically steer the way through, helping mitigate risks from the outset and improve outcomes.
In the guide we discuss the recognised benefits of the effective use of design in the startup’s journey to market and how Pd-m’s work packages can help. We can assist at any aspect of the journey from undertaking feasibility reviews and acting as a sounding board for a certain aspect of the process to actually getting our hands dirty as we become fully embedded in the project.
If you’d like to know more or to read the guide, please get in touch.